It’s the question we all have top of minds, “How do we measure the ROI of social media?” According to this panel. There is no real measurement yet, however it has been improving. This first phase was all about experimentation. Testing different strategies, apps, etc to see what results occur. At this time, there is no direct correlation between a dollar spent here relates to a dollar received here. Yet, as one panelist mentioned, most CMOs drop traditional media if they were forced to choose to cut social or traditional.

What is known, is that you need to earn your way into the newsfeed each day. It is essential to consistently be pushing out great content that not only attracts the social media user, but engages them. Without the engagement – likes, commenting and sharing – your content will not earn its way into the newsfeed of your fans.

The …

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It’s no question that times have changed and marketing has been turned upside down on its head. The FutureM panel “Marketing to The Digital Consumer” spoke to the fact that there is a new consumer out there and new strategies need to be learned to effectively communicate and market to them. According to the panelists, Digital is:

• An opportunity to speed up the satisfaction process and meet your consumers’ needs first and foremost. Corinne J. Munchbach- Analyst, Forrester Research

• An opportunity to get back to your roots, understand who your brand is at the core and build value in a community around those core elements. Stacey Howe- Global Digital Marketing and Brand Management, New Balance

• A new era where data has changed engagement profoundly and opportunity for personalized marketing has reached new heights; almost to a creepy level. John Caron- Vice President of Marketing, Catalina

The conversation …

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