Category: Uncategorized

Around The Campfire: Eric Larsen, Polar Explorer

by napkinlabs

We haves some pretty inspiring clients! For instance, Eric Larsen, Polar Explorer, is currently heading south. REAL south! As we write these words Eric Larsen is on an expedition to the South Pole. And it’s no surprise… he’s done this before! The only difference this time is he traveling via bike!

We had a chance to sit down with Eric to ask him a few questions around engaging his Facebook community and why he loves Napkin Labs.
Continue reading

Influencer Series // 2013 Predictions

by napkinlabs

Over the past few months we’ve had the opportunity to sit down with some of the top influencers in marketing both from the brand side and the agency side. There’s one question in particular we wanted to highlight. And without further adieu, we’d like to bring to you the 2013 predictions for the future of marketing…
Continue reading

Influencer Series: Ben Grossman, Jack Morton

by napkinlabs

This week’s ‘influencer’ is Ben Grossman from Jack Morton.

When asked about who is setting the trends for the future of marketing, a Fortune 500 brand was not on the top of Ben’s mind. Instead he was quick to bring Lady Gaga to the table. He detailed, “She’s giving all people (fans or not) stories and experiences to talk about — and that’s the currency of the future.”
Continue reading

Influencer Series: Edward Boches, Mullen

by napkinlabs

This week’s ‘Influencer’ is Edward Boches from Mullen.

This week’s ‘Influencer’ is Edward Boches from Mullen.

When asked for his thoughts on the relevancy of Facebook in the future, Edward agreed it would continue to be relevant because of the size of its user base and the level of talent behind the platform. However, he wasn’t singing full praises, as he noted they still have a lot to figure out using mobile and integrating Instagram as an example.

Check out the video below for more on what Edward Boches had to share.

Continue reading

Shiny, New Changes To Fan Center

by napkinlabs

The team has been working hard the past few weeks and we’ve got some really great new features to show for it: Fan Center Analytics and Video.

We’ve also made some smaller modifications to the platform to improve the user experience for admins and make it easier for admins to manage Fan Center as a whole.
Continue reading

Rewarding Your Fans

by napkinlabs

Your fans are filled with passion and great ideas. As a brand it’s important to learn how to harness that passion and encourage users to share more. From the beginning, consumers on social media have been bombarded with deals, freebies and prizes to entice them to ‘interact’ with brands. It’s no surprise social media users have now grown accustomed to being rewarded for their actions.
Continue reading

Influencer Series: Erica Barth, Resolution Media

by napkinlabs

This week’s ‘Influencer’ is Erica Barth from Resolution Media.

When asked about the idea of co-creation with fans Eric suggested brands evaluate if they have the right resources. It’s important that brans know what they want to get out of these projects and make sure they are ready to make the investment needed behind it.

Continue reading

Influencer Series: Ian Fitzpatrick, Almighty

by napkinlabs

This week’s ‘Influencer’ is Ian Fitzpatrick from Almighty.

When asked about which companies are acting as trendsetters for the future of marketing, Ian said, “I think the companies that will be shaping the future of marketing will be doing it in ways that will be extraordinarily difficult to identify with the naked eye or by using obvious measures. They’ll be companies that are using customer data to make better stuff.”
Continue reading

click to chat