There’s no question that asking your customers’ for feedback over social media is a great way to engage them, but I’m always surprised when I talk with brand executives who think the value of this social strategy stops there.
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As simple as Facebook is to use, it can be hard to figure out strategies that really gain traction with your fans. Even Facebook all-stars need some help from time-to-time, whether it be to keep on top of emerging trends or developing a content strategy that engages fans.
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Yesterday, Facebook announced the next big thing for engagement marketing – new brand pages designed to build real relationships with fans. We couldn’t be happier. With new features, stronger app integration, and the ability for fans to directly message their favorite brands, we’re about to experience a huge step forward in customer engagement.
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Your customers have tons of valuable ideas that can help your brand succeed, and like we explained in our previous post, Facebook is a great place to tap your customers for insights on everything from advertising campaigns to new products concepts and more.
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Your Facebook fans are more than customers; they’re passionate, creative, and insightful people interested in your brand. This makes Facebook a great place to tap into their thoughts and understand what they’re thinking.
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At Napkin Labs, we’ve always been focused on how we can help companies uncover the passion and creativity of their customers. Today, we’re moving in a new direction to fulfill that mission: re-creating the experience of our platform within Facebook through a suite of apps and custom-built experiences for brands.
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Surveys and focus groups take a lot of time, cost a lot money, and have limited reach. But there’s another option many brands are failing to recognize as a much better alternative: Facebook. Why is Facebook such a rich source for insights? 1. Your customers are already there. Chances are, you already have a group of consumers who have opted in to engage with your brand on Facebook, so why not tap them for ideas? Facebook allows you to totally eliminate the time it takes to gather target consumers for marketing research. 2. It’s quick. Your Facebook fans can provide instant feedback and ideas, helping you make decisions that are in line with your customers’ needs and wants faster than ever before. Taking weeks to develop, distribute and analyze a customer survey just doesn’t make sense in the age of social media. Have questions? Ask them on Facebook, and you could gain the insight you need to test an idea in minutes. 3. It’s interactive. One of the biggest reasons Facebook is an amazing tool for churning out useful ideas is because it allows you to engage with your Facebook fans constantly. When consumers provide feedback or make a suggestion …
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We’re seriously pumped for 2012. To start the year off right, we’ve added a talented mix of folks to our team to further impact the way brands engage their communities online. They bring a diverse set of experience spanning UI/UX design, development, sales and marketing all of which will help Napkin Labs continue to grow. Here are some quick overviews of their backgrounds.
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A few weeks ago I set out to write a piece for Inc.com readers about how to tell when you’re ready to start a company. Since I had a difficult time deciding whether I should leave my job to launch Napkin Labs, I hoped I could share some brilliant advice that would help make the decision an easier one for others. But when I started to write about signs I knew I was ready, my list very quickly turned into things like, “you eat nothing but Cliff Bars” and “you only wear pink.” So then I had another thought. Since the decision is an extremely personal one, why don’t I ask a bunch of entrepreneurs to share their advice too? I mean, who am I to think I have all the answers? When I asked founders in the start-up community to provide advice for my piece, I was overwhelmed by the number of awesome responses I received. Each was totally different from the other…just as I expected. Below are some of the quotes I collected from entrepreneurs who have made the leap themselves. For more inspiration, check out my post on Inc.com. “If your first date conversation consists of customer acquisition …
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A few weeks ago our CEO Riley Gibson spoke at DMI’s Design at Scale conference about how new social tools can help designers bring global communities of thinkers into the design process. The video of Riley’s presentation was selected as DMI’s “Editor’s Choice Video” so it’s up on the DMI site for public viewing! Check it out!