About Us

Napkin Labs is all about you, but this page is about us.

hiringPhoto Credit: Ryan Behner

Napkin Labs was born out of our experience with innovation and brand consulting for large companies. We saw social business and customer communities as the evolution of focus groups and traditional research, and realized new tools were needed to keep pace in an era of rapid innovation.

We built our platform as an internal tool to connect with external communities, and truly believe that customer collaboration will continue to change the way businesses operate in the future. At Napkin Labs, we believe great ideas can come from anywhere, but that the greatest ideas come from working together. We built our company to make that belief a reality.

When we're not working, you'll usually find us hiking or skiing in the Rockies, enjoying a microbrew in Boulder, or catching a show at Red Rocks.

A few beliefs we try to live by

Who We Are

Fronteer Strategy

Opportunity:

Fronteer Strategy was tasked to re-imagine and reinvigorate an iPhone app for Phillips that gives mothers new insights into their baby’s development.

Community:

Fronteer strategy quickly recruited a community of young mothers from the Netherlands, UK, and the U.S.

Using Napkin Labs:

Using Napkin Labs, Fronteer Strategy was able to collect insights, and present various app ideas to groups of mothers from all over the world. A true global co-creative effort, Fronteer strategy got diverse perspectives, without leaving the office.

Results

In less than a week they gathered powerful insights and feedback that shaped the direction of the project and the App they created. The result was an App that was designed with a rich understanding of mothers that made it more fun, informative, and useful.

Vladimir Jones

Opportunity:

Working with the Broadmoor Hotel, Vladimir Jones needed to collect insights and get feedback from event planners and conference attendees who attended events at the hotel.

Community:

Vladimir Jones invited 50 planners and attendees from past events into their Lab via email to participate. .

Using Napkin Labs:

…Vladimir Jones setup 4 ‘assignments’, each with a unique list of questions to start a discussion among their members. The questions asked about their experiences working with the hotel, whether the events were a success, how they plan for future events, and much more.

Results

In the span of a week, Vladimir Jones had collected hundreds of posts from people sharing their experiences, giving ideas for improving it, and talking about future plans. Going forward, Vladimir Jones plans to reach out to this community each quarter to share updates, test new ideas, and collect more feedback.

Red Box Innovation

Opportunity:

Working with Halls cough drops to develop a new product offering, Red Box wanted to collaborate with its team of creatives spread across offices in Central and South America.

Community:

Red Box invited an internal team of 20 people and a few external experts to participate in their Lab.

Using Napkin Labs:

Red Box uploaded their 8 best concepts and had their community discuss and vote on how each could be marketed, improved, and refined. After a week of collaborating, they were able to choose the best concepts and create better prototypes to show Halls. .

Results

Red Box was able to connect a diverse workforce and collect feedback and ideas quickly for a major client, leading to better concepts being selected to present to Halls.

git

Red Box is now integrating Napkin Labs as a core offering for its services to clients and building a Spanish speaking community of creatives and innovators.