Napkin Labs is a collaborative platform to capture feedback, ideas, insights and build advocacy within the communities that matter most to you. Contact us to learn more about how we can help you build better products and services, make more informed decisions and stay connected in real-time.
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For Consumer Insights Teams
Our tools are designed to give you fast and focused ways of testing, co-creating, and talking with private groups of your top advocates. The result is real-time qualitative insights into the needs of customers that can help you bring better products to market quicker.
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For Social Media Teams
Napkin Labs picks up where social listening platforms leave off. We are the perfect tool for inviting consumers to truly participate in your brand. The result is meaningful engagement that drives earned media and the growth of your social networks.
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Become an Agency Partner
Our platform is perfect for driving earned media and engagement by identifying, mobilizing and rewarding brand advocates. Contact us for agency pricing and to join our growing list of agency partners.
Identify and mobilize your advocates.
Our growing collection of activities has everything you need to activate your advocates and capture valuable, undiscovered ideas from within your existing communities. Since conversation yields far greater insights than chatter, we build all of our tools with purpose: to get your consumers talking and get your questions answered.
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Capture valuable data and insights.
72% of CEOs see getting to know their consumers better as a top strategic priority (IBM CEO Survey 2012). All of our tools are designed to help make it happen. Our insights dashboard picks up where our apps leave off by converting your advocates shared content into key insights and analytics you can actually use. See what motivates your consumers, where they shop, and capture their best ideas.
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Designed for Social.
Napkin Labs was built for our social world. Our platform integrates with existing social networks and communities so you can get closer to your consumers on day one.
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“Through the Dominos “Think Oven” Facebook app, Napkin Labs has proven that Facebook is no longer a just place for brands to get “likes” but it can also be a powerful platform for a business to leverage external feedback to the benefit of both the business and customers alike.”
David Armano, Managing Director at Edelman Digital
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“Napkin Labs’ products have been a breeze and definitely helped us raise awareness of our product. The click throughs and engagement on the page have been great.”
Adam Bratter, Social Media Manager at Silk
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“Napkin Labs’ crowdsourcing model fit our needs perfectly. Our goal was to get a lot of feedback and input as fast as possible from many people within a small demographic.”
Julia Framel, UI Designer at Sony