• Napkin Labs offers apps for Facebook that enable brands to uncover the passion and creativity of their fans.

    Companies used to pay thousands of dollars for focus groups, but now they can get the same kind of feedback for free on Facebook, while observing trends in their campaigns (and rewarding those who contribute the most) over time.

  • “Napkin Labs’ model fit our needs perfectly. Our goal was to get a lot of feedback and input as fast as possible from many people within a small demographic.”

    Julia Framel, Sony

  • “We wanted to create a platform that made it easy for customers to share their passion and ideas.”

    Natanya Anderson, Whole Foods

  • “Napkin Labs has helped me portray what I want to get out of social. We can use it to do R&D research, help the franchise development team…and it has helped us gather information we would not have had otherwise.  We are creating new concepts based on that data.”

    Derek Hernandez, Godfather’s Pizza

  • “Napkin Labs turns IDEO’s innovation process into web-apps for all.”

  • “Napkin Labs is working to turn valued customers into a creative army.”

  • “Napkin Labs eliminates the barriers separating businesses from their customers.”

  • “…turn engaged customers into valuable research and design resources.”

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